Everlane is Opening a Valencia St Outpost
Online retailer Everlane, who has long preached cutting out the middleman in pursuit of quality pieces at an affordable price point, is opening a brick and mortar outpost on Valencia Street.
They’re set to open up shop on March 4th at 461 Valencia Street: a beautifully retrofitted 100-year-old building, complete with floor to ceiling glass windows, which still maintains some of the original architectural details. The space boasts features such as the “returns bar,” and a rotating display on factory practices, alongside the brand’s beautifully display product giving it the feel of a concept shop that falls in line with the company ethos.
Opening weekend will be one worth checking out, partnering with local companies like Lady Falcon coffee and Bi-Rite Ice Cream they are planning multiple “events” as they count down to the launch. Their street team has already been busy through the city giving away totes and tees to stir up excitement for the launch. To celebrate opening day Bi-Rite creamery will be handing out free cups and cones at 3692 18th St from 11 am– 10 pm, and if you want to get in to shop the store ahead of the crowds head on over to their website to snag one of their “by appointment only” spots on Friday.
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